The life of a makeup artist may seem glamorous, but it also presents challenges. Every independent makeup artist needs not only to excel at the craft but also master the many facets of entrepreneurship and business management.

Makeup Artist Association (Singapore), or MAAS, was founded in 2017 to address the challenges faced by Singapore’s makeup artistry community by building a powerful professional network designed to unite practitioners across the nation. The association was founded by professional makeup artist and brand manager Minakshi Singh Sengar, who started her career as a makeup artist in 2012 after graduating from a local makeup academy. Upon entering the profession, she discovered that the life of a makeup artist is not always easy. At the time, tough competition was driving down service rates as makeup product prices seemed to grow daily.